Whether you have your own roofing company or are looking for a new roofer, you’ll find a number of valuable tips to help you make the right decision. You should always look at reviews to make sure the company has positive feedback, but remember that not all reviews are created equal. For example, some review sites, like Yelp!, have lower ratings than others because people often vent frustrations on these sites. Just because someone has a bad experience with a business does not mean it’s a bad business.
Show appreciation to roofers with food
Whether or not to tip your roofers is entirely up to you. If you feel comfortable doing so, you can always leave a small tip. Otherwise, you can send a basket of food and drinks to your roofer’s crew. While you can leave cash tips, it is better to show your appreciation to roofers with food or drinks. If you’re unsure of how much to tip, try giving them cash or small bills instead.
Depending on the amount of work that your roofers have performed, you might want to consider purchasing them lunch. The choice will depend on the type of project and the number of roofers. However, it is always nice to show your appreciation by providing a hot meal or a plate of pastries. Similarly, you could offer to make them lunch during their break and have them enjoy it. If you’re unsure of how much to pay for the food, you can also order pizza or take it to their worksite. Depending on the amount of work, pizza is typically more affordable than other foods.
Accept credit cards
Many roofers charge a Non-Cash Adjustment if customers pay by credit card. Fortunately, the Electronic Money Company has a custom fee program that allows roofers to set a flat fee or percentage on the invoice. Typically, roofers charge 3 percent or less for credit card payments. For more information, read their guide to accepting credit cards in the roofing industry. For roofing contractors who aren’t sure whether accepting credit cards is the right choice, here are some tips to make the decision.
Avoid negative reviews on review sites
The best way to avoid negative reviews on review sites roof material options is to keep a close eye on them. These reviews are not only unwarranted, but they are also important because potential customers will read them. If you ignore a negative review, you could give off the wrong impression. Whenever possible, reply to any complaints and post a response online. This way, you will show your customers that you take their complaints seriously.
Fake reviews are difficult to spot. Fake reviews are intentionally created to harm your reputation. To counter them, make sure you respond in a professional manner. Address their concerns and offer a free resolution. By offering free resolutions, you can improve your client’s perception of your business. You can also hire a social media influencer who specializes in the roofing industry to help you combat negative reviews.
Promote your business with digital marketing
One way to promote your roofing tips business using digital marketing is to post on social media. Social media accounts can include a link to your website and a brief description of your services. Create a content calendar for your social media accounts so you know what to post and when. Email marketing platforms can reach multiple homeowners at once, and they can include compelling stories about your customers. Use these tools to reach new customers and gain more followers.
Among other tools, content marketing for roofing is an SEO strategy that you can implement on your website. It involves producing content that clients want to read and sharing on social media. Content can be in the form of blog posts, infographics, videos, email blasts, social media posts, and website copy. Roofing businesses can also use content marketing to build brand awareness. However, it’s imperative that you implement digital marketing strategies in tandem with your traditional methods.