When it comes to attracting new clients, one of the most important marketing strategies for roofers is content marketing. This type of marketing focuses on creating high-quality, informative, and engaging content that appeals to the needs of your target audience. This may be in the form of blog posts, videos, infographics, downloadable guides, or even podcasts.

The goal is to provide potential customers with the answers they need in order to make an informed decision about your roofing services. This helps them to trust you as a credible and knowledgeable source, while also establishing you as an expert in your field. By utilizing a content marketing for roofers strategy, you can help your roofing company grow while generating leads and increasing profitability.

Keeping Existing Clients

One of the most important aspects of running a roofing business is building relationships with current and prospective customers. This is done through providing excellent service and ensuring customer satisfaction. Studies have shown that happy customers are more likely to refer your business to their friends and family. This is why it is important to build a strong online presence and implement a robust content marketing strategy.

Content marketing can be used to drive traffic to your website, as well as increase brand awareness and establish you as an authority in the roofing industry. It can be used as a stand-alone strategy, or it can be used in conjunction with other marketing methods. There are many different ways to incorporate content into your roofing marketing campaign, including blogging, social media posting, video production, and email campaigns.


Writing an informational and educational blog is a great way to attract new customers and position yourself as an expert in the roofing industry. Use your blog to write posts that address common questions or concerns that your customers have, such as the top signs of a leaking roof. This will help to educate your audience and create a sense of urgency, which can lead to them reaching out to you for a quote.

Social Media Posting

Using social media to promote your roofing company can be an effective and inexpensive method of gaining new leads. Social media platforms such as Facebook, Instagram, and Twitter allow you to share content with your followers, as well as engage with them in a more personal manner. You can also use platforms such as LinkedIn to reach out to professionals in your industry.

Email Campaigns

Keeping in touch with your existing clients is an essential part of any roofing marketing plan. Sending out an occasional email can keep your business in the minds of your audience and generate interest in any special deals you may be offering.

The best roofing companies understand that it is more cost-effective to retain a loyal client than to seek out new ones. By providing timely and useful roofing tips, you can nurture these relationships and create a sense of loyalty that will keep your clients coming back for more.